Smile Elements (“we,” “us,” or “our”) values the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you interact with our Website and services. 

By using the Website or submitting information to us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described.

1. Information We Collect

We may collect the following types of information:

1.1. Personal Identification Information

When you interact with the Website, such as booking appointments, subscribing to newsletters, or contacting us, we may collect personal information, including your name, email address, phone number, and postal address.

1.2. Health Information

If you request services or treatments, we may collect and handle health-related information in compliance with applicable privacy legislation, including Alberta’s Health Information Act (HIA), where required.

1.3. Payment Information

For transaction purposes, we may collect payment details, including credit card numbers, billing addresses, and other necessary financial data.

1.4. Usage Data

We automatically collect information regarding your interactions with the Website, such as IP address, browser type, and device information, through the use of cookies and similar tracking technologies.

2. How We Use Your Information

The information we collect is used for the following purposes:

• To provide, improve, and personalize our services.

   

• To process transactions and facilitate appointment bookings.

   

• To communicate with you, including sending important updates, promotional content, and customer support responses.

   

• To enhance our Website’s functionality and user experience.

   

3. Data Protection and Security

We implement a range of technical, administrative, and physical security measures to protect your personal information from unauthorized access, alteration, or destruction. These measures include encryption, secure servers, and regular security assessments. However, no data transmission or storage method can be guaranteed to be completely secure.

4. Sharing Your Information

We may share your personal information with:

• Service Providers

Trusted third-party vendors who assist us with operations such as payment processing, email delivery, and customer support. These service providers are contractually obligated to safeguard your information and use it solely for the purposes we authorize.

• Legal Requirements

If required by law or in response to a valid legal request, we may disclose your information to comply with applicable legal processes or to protect our rights, property, or safety.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to gather information about your usage of the Website. These technologies help us improve your experience by remembering preferences and enhancing Website functionality. You can manage cookie preferences via your browser settings, but please note that disabling cookies may limit certain features of the Website.

6. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data, including:

• The right to access or obtain a copy of your personal data.

   

• The right to correct inaccuracies in your data.

   

• The right to request deletion or restriction of your data. To exercise these rights, please contact us using the contact details provided below.

   

7. Children’s Privacy

The Website is not intended for children under the age of 13, and we do not knowingly collect or solicit personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete that information.

8. Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our practices or legal requirements. All updates will be posted on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy regularly to stay informed of any changes.

9. Contact Us

If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

• Email: [email protected]

   

• Phone: (403) 730-6400

   

• Address: #250, 15 Royal Vista Place NW, Calgary, AB T3R 0P3